Not only is language and tone in eCommerce fundamental to increasing engagement, but so are colours - different markets interpret colours in different ways. A colour that entices one customer to your page's shopping basket can be an instant deal-breaker for another.

Watch this video clip to hear SDL Language Cloud's Senior Director, Rob Gorby, discuss what different colours mean to different markets.

This video is a clip from "Grow Faster, Reach Further - Open up new markets with translation" - watch the webcast on-demand.