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Data Monetisation by Design: Five steps to plan for success

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New Channels, Same Customers: Linking Online and Offline Marketing

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Personalisation: Hanging in the Balance

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How Data-Driven Marketing is Boosting Business Performance

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How Technology is Changing the Relationship Between Consumers and Brands

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The Eight Personas of Retail Customer Bases

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Self-Branding: Success Through the “Me” Brand

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