In 2015, we saw marketers make a big shift in mindset toward a more contextual approach. Consumers now expect relevancy, and marketers must speak to them on an individual level - wherever they are. That can mean where they are in the purchase funnel, which device they’re on, even where they are on the planet.

Contextual marketing is no longer a nice-to-have, but a requirement. And the five brands featured here are leading the pack. They’ve delivered extraordinary contextual email experiences, and impressive lifts in engagement and conversions weren’t far behind. Download this paper to learn how you can take your email marketing to the next level.